When dealing with their business’ social media, so many small business owners feel like the kitty in this picture. But if they are the kitty, who is the eagle? Some may say its their toughest customer. But I say its Marketing – and more accurately – its Online Marketing. The eagle is Facebook and your [...]
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99% of small business owners I meet feel really helpless with it comes to online marketing and social media. Here are most common problems I encounter when talking to small business owners. 1) No website - They know they should have one, but have put it off because of expense or because they don’t feel they [...]
Whether you have six, sixty, or six hundred Facebook “Likes,” chances are that you are still not happy. You want more. Same goes for Twitter. 1200 Followers = chump change. Right? ——— WRONG! Just the other day, I was talking to someone much more enlightened than me about what I wanted for my small business. [...]
I have run into a lot of people that can’t understand how to market their business on Twitter mainly because they can’t wrap their brain around how to get past all the noise. By this I mean the never-ending stream of tweets you see on your feed. We are all (inadvertently) following someone (or hundreds [...]
In my last post, I talked about how to use your expertise in your industry and your first hand knowledge of your clients needs and issues to get ideas for your blog. But that’s not the only place that you can get ideas… One of my favorite places to get ideas is Google Alerts. You [...]
Most of you may not know this, but I actively participate in my client’s businesses. Especially if they have me doing full management of their social media. For these clients, regular visits to their workplace is routine. Last Wednesday afternoon while I was at a client’s office, the receptionist let me know there was a [...]
In my previous post (Twitter Etiquette 101), I presented a pretty limited perspective on Twitter etiquette. That was because 101 was meant to be a starter course (as the name implied). It was meant for those with less than 1000 followers, a list that could easily be handled manually. In this post, I want to [...]
Source: wickedsmartsocial.com via Angie on Pinterest However, do try to practice excellent customer service on social media. It is a great opportunity to show the world why they should do business with you. Too many companies are afraid to open up their Facebook pages to outside comments. I’m telling you, you shouldn’t be afraid! [...]
In my last post, How to Build Your List, I promised that I would talk about optimizing or segmenting your list. What do I mean by “segmenting your list?” Simply put, I mean that not all of your customers are in the same phase of the buying process. Or maybe they are interested in different [...]
In my last post, I explained why small businesses MUST use some level of automation. Specifically, I was talking about automation of your CRM (customer relationship management) system. Obviously, you cannot have an effective CRM system without a list. So, in this post I will give you a few ideas about how to build a [...]
