When dealing with their business’ social media, so many small business owners feel like the kitty in this picture. But if they are the kitty, who is the eagle? Some may say its their toughest customer. But I say its Marketing – and more accurately – its Online Marketing. The eagle is Facebook and your [...]
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99% of small business owners I meet feel really helpless with it comes to online marketing and social media. Here are most common problems I encounter when talking to small business owners. 1) No website - They know they should have one, but have put it off because of expense or because they don’t feel they [...]
Whether you have six, sixty, or six hundred Facebook “Likes,” chances are that you are still not happy. You want more. Same goes for Twitter. 1200 Followers = chump change. Right? ——— WRONG! Just the other day, I was talking to someone much more enlightened than me about what I wanted for my small business. [...]
I just gave a talk last week about text marketing. The group consisted of all small business owners, but the types of businesses represented were all over the map. From Retail to Organic Farming to a Law Firm – this group had it all. So, before I started, I asked them to keep an open [...]
Love-Hate I run into a lot of people who can see the benefits of text marketing for their business, but they are afraid to do it. They think that it will aggravate their customers. There is a reason they think that way – because text marketing aggravates them. The truth is you either love it, or you hate it. [...]
I have run into a lot of people that can’t understand how to market their business on Twitter mainly because they can’t wrap their brain around how to get past all the noise. By this I mean the never-ending stream of tweets you see on your feed. We are all (inadvertently) following someone (or hundreds [...]
In my last post, I talked about how to use your expertise in your industry and your first hand knowledge of your clients needs and issues to get ideas for your blog. But that’s not the only place that you can get ideas… One of my favorite places to get ideas is Google Alerts. You [...]
So, now that we’ve established why blogging is important, let’s address the real issue: BLOGGING IS FRIGGIN’ HARD!!! There are two things that seem to block most people from smart and consistent blogging: Time Ideas As for #1, unfortunately no one can make more time for blogging but you. However, I have some really spectacular [...]
About 3 years ago, when I was working in 9 to 5 in corporate America, I wondered what the heck a blog was. When I found out, I wondered why the heck anyone would want to do it. Do Bloggers just like the “sound of their own voice”? I really didn’t understand it. Then, when [...]
